Consumer Choice Brand - Speech on Branding

On 12th July, the Intellectual Property Department - Ministry of Science and Technology and AQA International Organization in Vietnam was jointly voted and awarded "2014 - Consumer Choice Brand"

The organization conducted a survey of businesses across the country according to five criteria: 1) Logo design concept; 2) Unique differences; 3) Better products / services; 4) Business model / Distribution network and, Professional services; and 5) Conducting public traffic.

The Organizing Committee selected 60 brands to be honored the at this year's ceremony at Conference Hall of the Central Propaganda Department in Vietnam with the attendance of representatives of agencies and departments of Central City, the Office of Intellectual Property II Bureau - HCM City Department of Science and Technology, the Copyright Bureau in HCM City Union of Science and Technology HCM City Department of Science and Technology, AQA International Organization in Vietnam, and the news agencies, newspapers and more than 100 businesses.

Mr. Wieger D. Otter, as Strategic advisor to AQA International from the USA held a speech on the event on the importance of building a Brand for the prosperity of any organization and being vital to ensure a business is able to create a strong identity in the market right from the start.

http://www.tintucsukien.vn/thuong-hieu-ocb-duoc-khach-hang-tin-nhiem.html

http://doanhnghiepsaigon.com/

http://www.nhatbao.org/2014/07/thuong-hieu-ocb-duoc-khach-hang-tin-nhiem/

http://doanhnghiepsaigon.com/news/index/id/186